A few years ago, Bob Neurath, CEO, set forth a 10-point strategic plan for process improvement that focused on getting back to basics.  After all, he reasoned, if we aren’t tenacious about getting the basics right, how can we expect to get anything else right?  Driven from the top, this focus has yielded substantial gains for the company. Asset performance has improved, unit costs are decreasing, safety performance continues to improve, and market share is increasing in many markets, holding steady in others, and only declining in a few markets that are on strategic watch. Profits have moderately increased in most business units and holding steady in almost all others.

But, performance is simply not good enough.  More... Click here to download Chapter 1 (500K pdf)