When plant or corporate management states a goal, such as “Maximize Equipment Reliability”, successful realization of that goal requires the existence of some alignment between the personnel responsible for implementing processes and executing tasks necessary to realize the goal. Often, though, the Reliability Manager, the Maintenance Manager, and the Production Manager visualize very different models of success. They therefore follow different, perhaps incompatible, paths intended to reach the goal. Enterprise Asset Management (EAM) processes, such as Reliability Based Maintenance (RBM), are absolutely necessary in order to orchestrate all activities related to goals that affect more than one department.