Talk to a maintenance lead at any enterprise and the same theme comes up: they know their team generates real value, but they struggle to make it visible in numbers the CFO trusts. The operational story the data tells is not what actually happens on site. Notifications come in half-filled, time bookings get rounded to the hour, schedules live in Excel and reconcile to SAP once a week, and downtime is not assigned to the correct entity. That gap between reality and SAP (the world's most popular EAM platform) is what makes maintenance look like a cost line in the budget even when it is carrying revenue, reliability, and labor productivity.