The best asset management strategy ever created will never be successful unless and until it is embraced by the entire business enterprise. Knowledgeable and forward thinking maintenance managers too often struggle to drive positive change within their internal organization, only to be stymied by their peers and superiors in other parts of the larger business unit. In this white paper we will touch briefly on effective asset management strategies, but will focus most of our attention on some keys to driving understanding and commitment from strategic parts of the larger business organization.