Jeff Hay RDI Technologies

In this session, Jeff Hay, CEO of RTI Technologies, argues that the key to modern maintenance and reliability isn't just data—it's storytelling. Drawing on examples from history and science, he makes a powerful case for why visual communication is exponentially more effective than text.

Jeff demonstrates how RTI's motion amplification cameras transform complex data into compelling stories. He shares real-world case studies of a vibrating tank and a loose motor where a video, rather than a text report, prompted immediate action from OEMs and non-technical stakeholders. This talk is a must-watch for any maintenance professional looking to get buy-in for their work, bridge communication gaps within their organization, and gain long-overdue recognition for their team's successes.