International Maintenance Conference: The Speed of Reliability

International Maintenance Conference 2025: The Speed of Reliability

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From Uptime to Upstream Impact: Reframing Asset Performance Management as a Sustainability Imperative

From Uptime to Upstream Impact: Reframing Asset Performance Management as a Sustainability Imperative

Asset performance management (APM) is rapidly transforming from a technical operations function to a strategic imperative for sustainable industrial growth. As companies face intensifying pressure from climate regulations, environmental, social and governance (ESG) expectations, and market demands for transparency, APM has emerged as a practical and powerful enabler of emissions reduction, energy efficiency, and lifecycle optimization. This article explores the convergence of operational excellence and environmental stewardship through APM and highlights how forward-looking organizations are embedding APM at the heart of their decarbonization strategies.

The Case for Change: Pressure From Every Angle

Climate risk, supply chain fragility, labor shortages, and rising stakeholder scrutiny have created a complex operating environment. Reports by McKinsey & Company, a global management consulting firm, and the World Economic Forum, a nonprofit international organization that tackles global challenges, identify asset-heavy industries as both contributors to and potential mitigators of global carbon emissions. As the U.S. Securities and Exchange Commission formally withdrew its legal defense of federal climate disclosure rules, the national momentum for mandated sustainability reporting has stalled despite ongoing activities in some of the states. At the same time, evolving international frameworks—such as the European Union’s Corporate Sustainability Reporting Directive (CSRD)—are raising the bar for operational and environmental transparency, especially for U.S.-based companies with global operations and cross-border compliance exposure."

Companies that treat sustainability as an afterthought risk penalties, reputational damage, and lost opportunities. What’s needed is an integrated approach, one that merges asset performance with strategic ESG delivery.

APM: From Maintenance to a Mission-Critical Strategy

Gartner, an information technology research and advisory company, defines asset performance management as a portfolio of capabilities—data capture, integration, visualization and analytics—that enhance asset availability and reliability. But in today’s landscape, APM is more than a tool kit. It’s a cross-functional enabler of smarter, safer and more sustainable operations.

Where legacy approaches relied on reactive or calendar-based maintenance, APM leverages condition monitoring, risk-based prioritization, and advanced analytics to deliver:

  • Reduced unplanned downtime (up to 40%);
  • Extended asset lifespans;
  • Lower energy and resource use;
  • Improved safety, compliance and emissions monitoring.

Studies by global professional services firm Deloitte, leading technology research and advisory firm ARC Advisory Group, and the autonomous International Energy Agency (IEA) affirm that inefficient operations can account for up to 30 percent excess energy use, much of it preventable through better asset insights and actions.

Sustainability Built In, Not Bolted On

APM enables organizations to move beyond compliance and toward competitive advantage. By embedding environmental and social considerations into asset decisions, leaders can align with frameworks, such as the:

  • Paris Agreement, which mandates keeping global warming below 1.5°C;
  • Climate Pledge, advocating for net-zero carbon emissions by 2040;
  • Task Force on Climate-Related Financial Disclosures (TCFD), emphasizing climate risk governance;
  • Global Reporting Initiative (GRI) and the Sustainability Accounting Standards Board (SASB) for ESG reporting.

The Climate Pledge, cofounded by Amazon and Global Optimism, and signed by over 400 companies, exemplifies the private sector’s leadership. Participating organizations commit to measure and report greenhouse gas emissions, implement real decarbonization measures (e.g., renewables, electrification), and offset remaining emissions with credible carbon removal projects.

APM as a Decarbonization Engine

By enabling predictive maintenance and performance monitoring, APM eliminates unnecessary replacements, overhauls and wasteful downtime. Assets that operate in suboptimal conditions consume more energy and emit more pollutants, however, APM identifies and corrects this early.

Key sustainability-driven capabilities include:

  • Asset-level energy and emissions tracking;
  • Smart lifecycle planning for refurbishment versus replacement;
  • Contextualized risk modeling incorporating ESG factors.

Digital twins, artificial intelligence (AI) and machine learning (ML) models, and Internet of Things (IoT) sensors feed into this ecosystem, providing companies the intelligence needed to adapt, predict and improve continuously.

The Mindset Shift: From Uptime to Upstream Impact

This article’s title isn’t just a metaphor, it’s a call to action. APM has long been synonymous with improving uptime and reducing costs. But its true potential lies upstream in shaping investment strategies, informing capital allocation, influencing policy compliance, and contributing to global carbon neutrality.

Sustainability must be a coequal pillar with performance. The organizations that lead this transition will not only survive regulatory and climate disruption, they’ll thrive as champions of innovation and responsibility.

Conclusion

Asset performance management is no longer about fixing what’s broken, it’s about preventing what’s avoidable. It’s about unlocking higher performance and higher purpose. As the world accelerates toward a decarbonized future, APM stands as a unifying force, bridging technical acumen with planetary stewardship.

From uptime to upstream impact, APM is the engine of industrial resilience and a beacon of hope for sustainability.

Dr. Linda Alrabady

Dr. Linda Alrabady is a globally respected engineering executive with over two decades of leadership in asset performance, reliability, and digital transformation. She holds a PhD in Mechanical Engineering with a specialization in AI-based reliability, and a BSc in Mechanical Engineering. Linda is a Certified Reliability Engineer (CRE), Certified Maintenance & Reliability Professional (CMRP), Six Sigma Black Belt, Certified Scrum Master, and the first woman worldwide to earn ISO Category IV Vibration Analyst certification. Renowned for combining strategic vision with deep technical insight, her work advances capital efficiency, safety, and sustainable operations across global industrial sectors.

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