Prior to joining Azima DLI, Shelpman worked with Envoy Development as director of sales and marketing. At Envoy, she cultivated the sales pipeline and specifically focused on vertical market development in chemical and food and beverage manufacturing industries. In her new role at Azima DLI, Shelpman will work closely with customers, prospects and partners to promote the benefits of Azima DLI’s WATCHMAN Reliability Service Plans. These comprehensive, bundled programs feature clearly-defined sets of machine condition monitoring software and solutions to meet plants’ specific uptime, compliance and cost-avoidance objectives.

“Azima DLI continues to expand its team to support evolving predictive maintenance demands from customers across the U.S. and around the world,” said Randy Johnson, vice president of sales and marketing, Azima DLI. “Deborah has an impressive background as a top performer in enterprise software and professional services environments, and a demonstrated ability to consistently develop and nurture lucrative sales pipelines across numerous vertical markets. She will be an important part of our future growth.”

Prior to Envoy, Shelpman was a key account executive in the East Coast region for Agile Software Corporation (bought by Oracle in 2007). She also worked as a life sciences industry manager for Rockwell Automation, Global Manufacturing Solutions; and as a global account manager, pharmaceutical industry for Hyprotech/Aspen Technology.

About Azima DLI

Azima DLI is the leader and premier provider of predictive machine condition monitoring and analysis services that align with customers’ high standards for reliability, availability and uptime. Azima DLI’s WATCHMAN Reliability Services utilize flexible deployment models, proven diagnostic software and unmatched analytical expertise to deliver sustainable, scalable and cost-effective condition-based maintenance programs. The company’s bundled solutions enable customers to choose comprehensive, proven programs that ensure asset availability and maximize productivity. Azima DLI is headquartered in Woburn, Massachusetts with offices across the U.S. and international representation in Asia-Pacific, Central America, Europe and South America. For more information, call +1 (800) 482-2290 or visit

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