Rocky Hill, Conn. - Since 2006, American Le Mans Series race car driver and former marine Jason Carter has hosted nearly 500 severely wounded veterans of the Iraq and Afghan wars and their family members at American Le Mans Series racing events.  During the 2010-2011 race season, Henkel Corporation and the Loctite® brand have joined this effort, committing as a title sponsor of Carter’s Racing For Our Heroes program.

Designed to tangibly express appreciation for the sacrifices of American soldiers, Racing For Our Heroes invites groups of wounded warriors and their families to join race teams at American Le Mans Series events, and gives the veterans full access to the race cars, race teams, drivers and facilities.  In addition, Racing For Our Heroes provides career training and job placement assistance to any wounded veteran of Operation Enduring Freedom or Operation Iraqi Freedom who is interested in pursuing a career in motor sports.

The first Henkel-sponsored Racing For Our Heroes event took place at Lime Rock Park in Lakeville, Conn., on Saturday, July 24. The full schedule of events for 2010-11 is available online at http://rfoh.org/projects.htm.

“Sponsors like Henkel Corporation are critical to the ongoing success of this program,” explains Jason Carter.  “Since 2006, we have received more than 1,000 requests from wounded warriors and their families.  Due to this overwhelming response, I am unable to personally provide all the funds needed to host our participating heroes—140 in the 2010-11 race season.  I am very grateful to Henkel and all participating sponsors for their support of the Racing For Our Heroes program.”

“Racing For Our Heroes encourages and inspires our wounded veterans as they endure lengthy and difficult recovery and rehabilitation procedures,” said Mike Shannahan, Henkel’s director of marketing for the general industry business.  “At Henkel, we are proud to do everything we can to support their fight to heal.”

For more information on Henkel, visit www.henkelna.com/rfoh.

Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Cosmetics/Toiletries and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 50,000 people and reported sales of $18.86 billion and adjusted operating profit of $1.84 billion in fiscal 2009. Henkel’s preferred shares are listed in the German stock index DAX and the company ranks among the Fortune Global 500.

American Le Mans Event Pic

Contact
Paula Zakrzewski Shepard
Image Ink Public Relations
Phone:  860-228-8056
imageinkpr@aol.com

Henkel Corporation
One Henkel Way
Rocky Hill, CT 06067
860-571-5100
www.henkelna.com

Upcoming Events

August 9 - August 11 2022

MaximoWorld 2022

View all Events
banner
80% of Reliabilityweb.com newsletter subscribers report finding something used to improve their jobs on a regular basis.
Subscribers get exclusive content. Just released...MRO Best Practices Special Report - a $399 value!
DOWNLOAD NOW
“Steel-ing” Reliability in Alabama

A joint venture between two of the world’s largest steel companies inspired innovative approaches to maintenance reliability that incorporate the tools, technology and techniques of today. This article takes you on their journey.

Three Things You Need to Know About Capital Project Prioritization

“Why do you think these two projects rank so much higher in this method than the first method?” the facilitator asked the director of reliability.

What Is Industrial Maintenance as a Service?

Industrial maintenance as a service (#imaas) transfers the digital and/or manual management of maintenance and industrial operations from machine users to machine manufacturers (OEMs), while improving it considerably.

Three Things You Need to Know About Criticality Analysis

When it comes to criticality analysis, there are three key factors must be emphasized.

Turning the Oil Tanker

This article highlights the hidden trap of performance management systems.

Optimizing Value From Physical Assets

There are ever-increasing opportunities to create new and sustainable value in asset-intensive organizations through enhanced use of technology.

Conducting Asset Criticality Assessment for Better Maintenance Strategy and Techniques

Conducting an asset criticality assessment (ACA) is the first step in maintaining the assets properly. This article addresses the best maintenance strategy for assets by using ACA techniques.

Harmonizing PMs

Maintenance reliability is, of course, an essential part of any successful business that wants to remain successful. It includes the three PMs: predictive, preventive and proactive maintenance.

How an Edge IoT Platform Increases Efficiency, Availability and Productivity

Within four years, more than 30 per cent of businesses and organizations will include edge computing in their cloud deployments to address bandwidth bottlenecks, reduce latency, and process data for decision support in real-time.

MaximoWorld 2022

The world's largest conference for IBM Maximo users, IBM Executives, IBM Maximo Partners and Services with Uptime Elements Reliability Framework and Asset Management System is being held Aug 8-11, 2022