Rocky Hill, Conn. - Since 2006, American Le Mans Series race car driver and former marine Jason Carter has hosted nearly 500 severely wounded veterans of the Iraq and Afghan wars and their family members at American Le Mans Series racing events. During the 2010-2011 race season, Henkel Corporation and the Loctite® brand have joined this effort, committing as a title sponsor of Carter’s Racing For Our Heroes program.
Designed to tangibly express appreciation for the sacrifices of American soldiers, Racing For Our Heroes invites groups of wounded warriors and their families to join race teams at American Le Mans Series events, and gives the veterans full access to the race cars, race teams, drivers and facilities. In addition, Racing For Our Heroes provides career training and job placement assistance to any wounded veteran of Operation Enduring Freedom or Operation Iraqi Freedom who is interested in pursuing a career in motor sports.
The first Henkel-sponsored Racing For Our Heroes event took place at Lime Rock Park in Lakeville, Conn., on Saturday, July 24. The full schedule of events for 2010-11 is available online at http://rfoh.org/projects.htm.
“Sponsors like Henkel Corporation are critical to the ongoing success of this program,” explains Jason Carter. “Since 2006, we have received more than 1,000 requests from wounded warriors and their families. Due to this overwhelming response, I am unable to personally provide all the funds needed to host our participating heroes—140 in the 2010-11 race season. I am very grateful to Henkel and all participating sponsors for their support of the Racing For Our Heroes program.”
“Racing For Our Heroes encourages and inspires our wounded veterans as they endure lengthy and difficult recovery and rehabilitation procedures,” said Mike Shannahan, Henkel’s director of marketing for the general industry business. “At Henkel, we are proud to do everything we can to support their fight to heal.”
For more information on Henkel, visit www.henkelna.com/rfoh.
Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Cosmetics/Toiletries and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 50,000 people and reported sales of $18.86 billion and adjusted operating profit of $1.84 billion in fiscal 2009. Henkel’s preferred shares are listed in the German stock index DAX and the company ranks among the Fortune Global 500.
Paula Zakrzewski Shepard
Image Ink Public Relations
One Henkel Way
Rocky Hill, CT 06067