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PCB Automotive Sensors, a division of PCB Piezotronics, Inc., is pleased to announce the expansion of their Automotive Sensors team. New team members are seasoned professionals including Director of Sales and Marketing Bill Berghoff, and Automotive Business Development Manager Rob Mydzian. Berghoff and Mydzian are focused on expanding the automotive product portfolio and aggressively growing its global market share.

New team members Berghoff and Mydzian—both with strong backgrounds in engineering and business administration and development—bring a wealth of experience in automotive technologies to the company’s Automotive Sensors Division.

Jeff Case, vice president of Michigan Operations, said since 1967, PCB has demonstrated its commitment to the automotive community by continually providing new sensing solutions that are designed with complex and ever-changing industry requirements in mind, and the expertise of the division’s personnel has been a crucial factor in these successes.

“Exceptional customer service, state-of-the-art manufacturing capabilities, and worldwide distribution have contributed to the PCB Automotive Division’s steady growth and success,” said Case. “A key factor to our success is the vast in-house expertise in design, manufacturing, and business development that enable us to continually provide new, more beneficial sensing solutions to meet current industry needs.”

“In the coming weeks PCB will announce several new products and programs requested by customers that will further enhance the current portfolio to meet our user’s test requirements. Other programs will make it easier for our customers to do business with us,” said Case.

Some of the company’s current initiatives include its full line of microphones that meet industry standards for performance, but at a lower cost and shorter delivery times; and the Platinum Product line, including more than 10,000 sensors in stock and ready to ship, and covered by a lifetime warranty.

Today, PCB sells a wide variety of automotive products directly to customers from nine direct offices around the globe and through an extensive regional distributor network. To learn more about PCB Automotive Sensors, please visit, or call us at 800-828-8840.

About PCB Automotive Sensors Division
PCB Automotive Sensors is a dedicated sales and technical support facility, located in Farmington Hills, Michigan, devoted to the testing and instrumentation needs of the global transportation market. This team is focused on the development and application of sensors and related instrumentation for specific vehicle development test programs, including modal analysis; driveability; ride & handling; component & system performance; durability; road load data acquisition; vehicle and powertrain NVH; legislative testing; quality control; powertrain development; and motorsport. PCB® proudly stands behind all products with services customers value most, including 24-hour technical support, a global distribution network, and the industry’s only commitment to Total Customer Satisfaction. For more information please visit

About PCB Piezotronics
PCB Piezotronics is a global leader in the design and manufacture of microphones, vibration, pressure, force, torque, load, and strain sensors, as well as the pioneer of ICP® technology. This instrumentation is used for test, measurement, monitoring, and control requirements in automotive, aerospace, industrial, R&D, military, educational, commercial, OEM applications, and more. The company’ Platinum Products program ensures fast delivery of over 10,000 sensors that are covered by an Unconditional Guarantee. With a customer support team of more than 50 Field Sales and Customer Service Representatives and Application Engineers. PCB® proudly stands behind their products with the services you value most, including a 24-hour SensorLineSM, a global distribution network, and the industry’s only commitment to Total Customer Satisfaction. For more information, go to

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