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Vuforia 6 Introduces VuMark to Enable AR on Any Product; Supports Microsoft HoloLens and Windows 10 for AR in the Enterprise

August 11, 2016 - Needham, MA

PTC (NASDAQ: PTC) today announced availability of Vuforia™ 6, the newest version of its award-winning platform for augmented reality (AR) development. Vuforia 6 introduces the VuMark™, a customizable visual code that enables AR experiences to be attached to any product or object. Additionally, Vuforia 6 addresses the growing need for AR in the enterprise with support for Microsoft HoloLens and Windows 10 tablets.

Vuforia is the world’s most widely used platform for AR development. With support for leading phones, tablets, and eyewear, more than 30,000 Vuforia-powered applications have been published on the App Store and Google Play – and have led to more than 275 million app installs. Vuforia also supports an active developer ecosystem with more than 250,000 registered developers and more than 30,000 projects in development.

Vuforia democratizes AR development by providing simple solutions to difficult problems. For developers, the Vuforia Engine delivers advanced computer vision technology that determines the precise 3D location of certain objects in the camera’s field of view. By using this location, a developer can create AR content that will appear anchored to the object beneath.

VuMark is a customizable visual code that can be affixed to any product or machine – either manually using a decal or automatically printed during the manufacturing process. It is intended to visually indicate to a user that an AR experience is available, such as step-by-step instructions for assembly, use, repair, or inspection.

Unlike other types of codes, VuMark was developed with designers in mind. The VuMark Designer enables Adobe Illustrator users to create VuMarks from existing graphics and brand assets such as logos. This allows them to create VuMarks that are visually appealing, while capable of encoding any type of data, such as a serial number or URL.

“Connecting the physical and digital worlds, as well as the content and content creation tools to support the transition, is the critical next step for the enterprise workplace,” said Dan Shey, managing director and vice president, ABI Research. “Launching augmented reality (AR) experiences, and ensuring the proper experience aligned with a specific model, release cycle and/or asset ID will increase efficiency and decrease error in industrial settings. Integrating the VuMark with Vuforia Studio Enterprise puts PTC and its portfolio assets at the center of this convergence, while enabling customers to control their branding.”

As announced at Microsoft Build 2016, Vuforia Engine now supports Universal Windows Platform (UWP), allowing Unity developers to easily extend existing Vuforia projects to Microsoft HoloLens and tablets such as Surface Pro 4 and Surface Book. Developers can also use Microsoft Visual Studio to add AR functionality to existing UWP applications on tablets.

“We just crossed two major milestones on our mission to democratize AR,” said Jay Wright, president and general manager, Vuforia. “First, with VuMark we have paved the way for product manufacturers and marketers to add AR experiences to any product. And with support for Windows 10 and HoloLens, we’re creating new opportunities for developers to address the growing need for enterprise solutions. This is an extremely exciting time for developers to get started with AR.”

Vuforia 6 is available at http://developer.vuforia.com. Support for Vuforia Engine on HoloLens is available as a public Early Access Program until the commercial release expected this Fall.

Vuforia 6 also introduces new pricing and licensing options at http://developer.vuforia.com/pricing. These new options are intended to simplify selection of a deployment plan that best meets developer needs.

Additional Resources

The timing of any product release, including any features or functionality, is subject to change at PTC’s discretion.

About Vuforia
Vuforia is a software platform that democratizes AR development. Vuforia provides developers, publishers, and device manufacturers with software and services that address some of the most difficult technical challenges in AR including computer vision, content creation, and device fragmentation. Vuforia is the most widely used AR platform in the world, powering more than 80% of AR apps in the App Store and Google Play. Vuforia delivers robust AR experiences across a rapidly evolving landscape of phones, tablets, and eyewear. For developers, Vuforia includes easy-to-use SDKs for leading tools including Unity, Xcode, Android Studio, and Microsoft Visual Studio. For more information, please visit http://www.vuforia.com.

About PTC
PTC (NASDAQ: PTC) is a global provider of technology platforms and solutions that transform how companies create, operate, and service the “things” in the Internet of Things (IoT). The company’s next-generation ThingWorx® technology platform gives developers the tools they need to capture, analyze, and capitalize on the vast amounts of data being generated by smart, connected products and systems. The company’s field-proven solutions are deployed in more than 26,000 businesses worldwide to generate a product or service advantage. PTC’s award-winning CEO, considered an industry thought leader, co-authored the definitive guides to the impact of the IoT on business in the Harvard Business Review.

PTC, the PTC logo, VuMark, and Vuforia are trademarks or registered trademarks of PTC Inc. or its subsidiaries in the United States and other countries.

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