Utopia specializes in enterprise data lifecycle management (EDLM) and has been an SAP partner in North America since 2005. The company has seen significant growth in recent years and has expanded it operations into the UK, EMEA, MENA and Asia Pacific. Demand for EIM and EAM services is already high and is continuing to grow on a global scale as the amount of data that companies have to manage increases on a daily basis.

With services covering data strategy, data migration, master data, data quality, data governance, and archiving, Utopia will be helping companies in Australia and New Zealand develop a clear enterprise information management (EIM) strategy for managing structured and unstructured data. Utopia will be targeting mid to large size organizations in Australia and New Zealand and will be pursuing a go-to-market strategy that positions its services alongside the SAP EIM software toolset, drives customer value through direct customer engagement and engages with the SAP ecosystem.

Scott Raggatt, Sales Director, Australia & New Zealand at Utopia, said: “The ability to make business decisions based on timely, complete and accurate management information is becoming a key differentiator for businesses. The expansion of our company to include Australia and New Zealand will allow Utopia to help local customers shape their business data and make better decisions. We will draw on Utopia’s global pool of professionals and combine this with local expertise. With over 500 consultants working for Utopia globally, our resourcing model is set up to provide SAP ANZ customers the best of both worlds.’‘

Greg Ryan, Director of Ecosystem, SAP ANZ, said: “The demand for value added EIM and EAM solutions in Australia and New Zealand is very strong at the moment so we are glad to be able to work closely with Utopia to bring these services to SAP’s customers. Organizations are facing an increasing challenge to manage their business data and Utopia has the right expertise to help them.”

Utopia has already begun staffing efforts in Australia and New Zealand for consultants with strong data services skills to fulfill local demand for 2012 and beyond.

About SAP
SAP is the world’s leading provider of business software (*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 95,000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP.” For more information, visit www.sap.com.

(*) SAP defines business software as comprising enterprise resource planning, business intelligence, and related applications.

About Utopia, Inc.
Utopia, Inc. is a global data consulting and services firm employing Utopia’s proprietary Enterprise Data Lifecycle ManagementTM (EDLM) methodology. Utopia’s offerings include strategy development, master data management, data migration, data archiving, data quality, and data governance. Utopia is an SAP® Gold Partner in the SAP Consulting Program for North America. Utopia was named North America Services Partner of the Year 2010 by SAP America, Inc. and a Gartner “Cool Vendor in Application Services, 2011.” (i)

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