Joe Nichols is cofounder of Itus Digital. Previously, he was the COO, VP Product Strategy at GE Digital, where he oversaw strategic growth planning, managed the software portfolio strategy, and ran key functions, including Product Marketing, Business Unit Digital Solution Management and Business Operations. He came to GE Digital through the acquisition of Meridium, where he spent 21 years driving the creation and go-to market strategies of innovative asset performance management solutions adopted by world-class industrial organizations.
Company website www.itusdigital.com