As Global Marketing Manager at MaxGrip, I have been driving international B2B marketing strategy and execution for nearly seven years. With experience across multiple industries, I focus on aligning marketing efforts with business and operational goals—particularly in the fields of asset management, maintenance, and reliability. My work centers on creating global strategies and collaborating with local teams to ensure effective market customization that enhances brand visibility and drives business development. I am passionate about bridging the gap between technical expertise and strategic communication, often working closely with subject matter experts to translate complex topics into impactful, audience-focused messaging. I also play an active role in change management, helping guide global transformation initiatives that support both internal alignment and external engagement. As an active member of WIRAM (Women in Reliability and Asset Management), I stay closely connected to industry developments and advocate for greater diversity and collaboration in our field.