♪ (music) ♪
(Terrance O'Hanlon)
Hello and welcome to our webinar
about the Certified Reliability Leader
brought to you by the Association
of Asset Management Professionals
located at www.maintenance.org.
My name is Terence O'Hanlon.
I'm a Director for the Association
of Asset Management Professionals
and the CEO publisher
of "Reliabilityweb"
and "Uptime" magazine.
I am also a reliability advisor
for firms such as Honda, BMS,
Bentley Systems, IBM,
and many other Fortune 500 firms.
I'm the recipient
of the first certified maintenance
reliability professional of the Year award
from the Society
of Maintenance Reliability Professionals.
I'm a voting member
of the US technical advisory group
that drafted ISO 55.000
along with 32 other countries
around the world.
I'm an asset management expert
on ISO working group 39
that drafted ISO 17021-5,
the audit certification standards
for an ISO 55.001 program.
I'm a producer of conferences
like the International
Maintenance Conference
and the Reliability Conference Las Vegas.
I'm, as I sad, a Director
of the Asset Management Professionals.
I'm a judge in the Uptime awards
and the Year in Infrastructure awards.
I'm the treasurer
of the Institute of Asset Management
here in the USA.
I'm a certified maintenance
reliability professional,
a certified reliability leader.
And I have an asset
management certificate
from the Institute
of Asset Management in the UK.
Primarily, I consider myself
an evangelist
for reliability and asset management.
So that your day
can be productive,
I'm asking you
to make a commitment
to keep a list
during my presentation
and capture one thing
that you can take back
to work and do immediately.
So the Association of Asset
Management Professionals
is a Florida
not-for-profit organization.
It's a Community of Practice
focused on reliability
and asset management.
The Association of Asset
Management Professionals
is a grassroots voluntary forum
by and for the profession
with a specific laser focus
on reliability and asset management.
In other words,
we don't focus much
to other industrial topics.
We're focused primarily
on reliability and asset management.
By joining,
you're gaining access
to an amazing community
of professionals
who love reliability asset management.
We take this work
all around the world.
And all we're waiting for
is an invitation.
And we'll come
to your part of the world.
What we find is, of course,
there's different cultures,
languages, modes of dress,
and all sorts of interesting differences
between us in the world.
But when it comes to reliability
and asset management,
we find that the challenges
are pretty universal.
And even if they are
fairly unique
in your line of business
or in your particular geographical area
the solutions are
all almost very universal.
Most of our work is done
around this framework, Uptime Elements
a reliability framework
for asset performance,
consisting of reliability engineering
for maintenance,
asset condition management,
work execution management,
and leadership for reliability
conducted over
the entire asset management lifecycle.
As a benchmark,
today's top performers
are approaching
99% mechanical availability,
while spending only 1.4%
of their plant replacement value.
Plants not achieving
these levels
are losing opportunity
and incurring
unnecessary maintenance costs.
That comes from Jeff Dudley,
the RAM study project manager
at Solomon Associates,
released August 29, 2014,
after studying 600 organizations
and their maintenance practices.
Oftentimes, we approach
these reliability improvements,
these asset management improvements,
and can we point
to any organizational change
as a result of the improvement recipes
we typically use?
And the answer is generally no.
Can we point
to a specific return on investment
that actually shows up
on the company's financial statement?
Usually, the answer is no.
And can we point
to specific performance improvements
as a result of what we've done?
And a lot of times,
unfortunately, the answer is no.
In fact, in Reliabilityweb's work,
our research shows us
that only 30% of these
legacy technical implementations
result in sustained
business improvement.
In other words,
proven techniques,
like reliability center maintenance,
predictive maintenance,
MRO spare parts management,
enterprise asset management,
and computerized maintenance
management systems,
root cause analysis, operational
excellence, total productive maintenance,
maintenance planning
and scheduling, what we're saying
is that when we study
these technical implementations,
we find it only moves the needle.
In other words,
it only moves the needle.
It shows up
on the financial statement
or other organizational objectives
30% of the time.
70% of the time,
the legacy maintenance initiatives
fail to generate
sustainable business results.
As an example,
we just completed an RCM study.
There were 602 respondents.
And we asked them, if you had used
reliability centered maintenance
at some point,
and then you stopped using it, why?
And 18.27,
the top response, said,
that's because RCM
produced the desired result.
And we completed
the project 18% of the time.
The other 82% of the time,
RCM didn't produce the desired result.
The funding ran out.
The analysis was too difficult.
It was ineffective.
There was
too little management support.
There was
too little manpower available.
RCM analysis was
actually completed,
but the results were
never implemented in 13%.
No support for changing
from the current maintenance program.
And it's not simply with RCM.
RCM is a proven,
effective method.
It just has a high failure rate
when it comes
to technical implementation.
CMMS, the Computerized
Maintenance Management System,
or enterprise asset management system,
most of us use to manage work orders,
spare parts, maintenance labor,
usually it represents
a very significant spend
in the maintenance area.
We asked what's
your organization's level of satisfaction
with the ability of your computerized
maintenance management system
to support the plant maintenance
process in your organization?
About 10%, a little less,
said it was poor.
30 some percent
said it was fair.
Less than 50% were even able
to say that it was good.
And really only 12%
were able to say it was excellent.
After such a significant spend,
you would hope
that the results would be
a little more optimistic than that.
Luckily we're not alone.
It's not just
in maintenance reliability.
We found some research
in the Harvard Business Review,
where they studied
200 management tools,
total quality management,
enterprise resource planning,
customer relationship management.
160 companies compared
to shareholder return over five years.
And our findings
took us by surprise,
said the study group leaders.
Most of the management tools
and techniques that we studied
had no causal relationship
to superior business performance.
So what's going on on this?
Do any of these
reliability methods work?
70% of the time we say,
no, they don't work.
Alignment to the AIM is missing,
the organizational objectives.
The front line alignment
coordination-- in other words,
the people will be affected
by the change
have not been communicated with.
And they don't understand
the new system.
We all have full time jobs
and simple execution
of these improvement
methodologies
can be overwhelmed
by our daily work responsibilities.
Many companies are
making the mistake of managing
using lag indicators
rather than leading indicators.
Of course, we need
lagging indicators.
But it's the leading indicators
that will drive new behaviors.
Team accountability--
team member to team member
accountability is often lacking
in these improvement projects.
Reliability is often treated
as an engineering exercise,
as a maintenance initiative.
Reliability is not
a maintenance initiative.
Reliability is not
an engineering exercise.
Reliability is a business critical
or a mission critical initiative.
Many methods
are aimed at ensuring
that labor resource efficiencies,
in otherwords, installing
a computerized maintenance
management system
or improving our maintenance planning
or our spare parts.
Now, these are
really great things to do.
But you cannot plan
your way to the reliability.
Many methods are not being sold.
They're not based
in discipline, failure elimination.
In other words, we walk
into many companies,
and they're doing
condition monitoring.
But they have not completed
any formalized failure modes analysis.
They have not done
criticality analysis.
So the linkage is missing
between failure elimination
and their condition monitoring.
Many point solutions
fail to address
the holistic nature
of a reliability framework.
And data integrity is
not available to support
current decisions on reliability
or to refine them in the future.
In other words, oftentimes,
the data is lacking.
But the biggest single obstacle
for improving asset performance
-- we studied 1,000 asset intensive
organizations around the world.
And we found
that 40% of the time,
the number one answer
is organizational culture
is the biggest single obstacle
for improving asset performance.
And culture is created
with leadership.
Many of you are
familiar with the fact that ISO
the International Organization
for Standardization,
published a series of three standards,
known as ISO 55000
to the world,
ISO 55000, ISO 55001and ISO 55002.
It is a managing system standard
for asset management.
And many companies
are looking at it
because it's a framework
to create value from your assets
through a coordinated set of activities.
And asset management is
a very specific practice
that can be gone at the C-level.
It can be done
at the finance level.
It can be done
at a portfolio level.
It can be done
at an engineering level.
And it can be done down
at a plant or an equipment level as well.
So there's various layers
for asset management.
The thing that all of them
have in common
is that the asset management activities
are directly linked
through a line of sight
with organizational objectives
as they call them in ISO 55001,
or AIM, as we call them
in the Uptime Elements in the
Certified Reliability Leader program.
In other words,
all the activities that you're doing
are designed
to be directly linked
to achievement of the aim
for the organizational objective.
So what reliability
and asset management have in common
is that reliability enables
good asset management decisions
and asset management enables
good reliability decisions.
They're two sides
of the same coin.
And our value recipe
for asset performance
comes from BSI PAS 55.
That was the asset
management specification
that was based in the UK,
was created in 2004,
has now been retired in 2012,
and replaced by ISO 55001,
the asset management framework,
also used in conjunction
with ISO 31000
risk management framework.
And we say
plus reliability leadership,
the Association of Asset Management
Professional Certified Reliability Leader
combined with Uptime Elements
framework for asset performance.
That is delivering
assets performance value.
That's our framework
that we're promoting.
And as I said, this is the basis
for most of the work
that's being done
in Uptime Elements
as well as
in the Certified Reliability Leader;
it's based
on these particular topics.
Now, it's primarily a framework
of all of the elements
that you need to do to
achieve asset performance.
In other words, to have
reliability in your assets,
you need to do all 29
of these individual elements
almost all of the time to have
a high level of asset performance.
And so it's interesting--
this framework is interesting
as a topical list,
although there's not
a lot of power
in using it in a topical list.
Most of the elements
on this framework
are quite well known
to almost all of you
who are interested
in this topic.
What is interesting
about this is
first off the sequencing of it,
putting them together
in one unified framework.
So as a recipe, it
certainly has some value.
29 clever options
better to have
than not having
29 clever options.
But what we really like to see
this framework used for
is to empower
and engage stakeholders
across the organization
in delivery of the organizational
objectives, or the AIM,
through reliability.
And what a framework
like this allows us to do
is get everybody
on the same page.
We can empower and engage
when we have
one single standardto refer back to.
Now, remember,
this is a framework
of what and why for each element.
In other words, what is RCM
and why do you need it
in a framework
for asset performance?
What is vibration analysis
and why do you need it
in a framework?
What is maintenance,
planning, and scheduling,
and why do you need it
in a framework?
It is not a framework of how to.
There are all other bodies
of knowledge in the world
and there are
other certifications
that deal with how to realm.
This is used, as I said, to engage
and empower stakeholders
across the organization
through knowledge
and a consistent application
of concept
around reliability
and asset performance.
So we start everything
with the organizational objectives,
or what we call the AIM.
AIM is the reason
that your organization exists
and it's how the organization
is managed.
That's supported
by asset management objectives
that are typically
managed and identified
in an ISO 55001 type
of a framework
or some of the anatomy
is supported
by the Institute
of Asset Management in the UK.
You can download
their anatomy document
at www.viam.org.
But we say then
that those asset management objectives
are supported
by reliability objectives.
This is where Uptime Elements
and Certified Reliability Leader
come in.
And that's achieved
through a reliability strategy
that's managed
withreliability systems.
And those activities
are coordinated
through a reliability plan.
The Certified Reliability
Leader and Uptime Elements,
as you notice, is color coded.
Those color codings
also refer to a framework
of internationally
recognized standards
that we build
the framework upon.
In other words, in the yellow
asset management part
of Uptime Elements
we're referencing back
to the ISO 55000 standard series
and the ISO 31000 series.
In the leadership
for reliability,
we are referencing back
to ISO 50001, ISO 9001, and ISO 14001,
which have recently been updated
to be more in alignment
with the ISO 55001 standard.
In the work
execution management,
we like to base
a lot of the work on ISO 14224,
collection and exchange
of reliability of maintenance
data for equipment,
and BSI's PAS 1192,
which is specification
for information management
around the operational phase
of assets using BIM.
In the orange, reliability
engineering for maintenance,
we refer to SAE JA 1011 and 1012
for reliability center maintenance
as well as some of the IEC 6300
series on dependability,
and the IEC 61078
for reliability block diagrams.
In the asset
condition management,
or what a lot of people refer
to as predictive maintenance,
there's also
a very vibrant framework
of international standards
that we build Uptime Elements on.
And you can see
some of them here.
Almost every technology
has both a programmatic
or a technical approach
based in ISO standards,
as well as competency
and certification approaches,
to each one of the condition
monitoring technologies
that are commonly used.
So I will leave
this up for a moment
so you can either
freeze the screen
if you want to write down
some of these,
or my suggestion is
start pursuing
the Certified Reliability Leader
for yourself,
and you'll learn
all about these standards.
Where do we position ourselves
when it comes
to asset management?
There's a lot of confusion
now with ISO coming out
with these asset
management standards.
All of a sudden, what was
maintenance yesterday
became asset management today.
But as I mentioned,
and I think this illustration
from the institute
of Asset Management
does a really great job,
at the C-level,
asset management is keeping
stakeholders happy,
corporate
and organizational management.
So asset management can be
practiced up at that level.
Now, in our organization,
the Association of Asset Management,
we don't have a lot of guidance
on how to manage a corporation
or how to do organizational
management of a corporation.
What we do have is
guidance for executives
to achieve reliability
within their work.
So IAM has a lot
more information
about asset management
at that level
the Institute
of Asset Management.
They also have a lot
of guidance and information
at managing asset portfolios.
For example, if you're
a large electrical generation company,
you might have transmission
and distribution assets.
You might have
generation assets.
And somebody's managing
that portfolio of assets.
And again, at the Association
of Asset Management Professionals,
we don't have a lot of guidance.
We simply have guidance
about reliability
for asset management portfolios,
not a lot of asset
management guidance.
Again, we suggest
VIAM.org at that level.
Then where we sort
of cross over with IAM
is managing asset systems.
IAM has a lot of information.
It's sort of a secondary focus at AMP,
where we really focus is
down in the life cycle activities--
maintenance, reliability,
life cycle costing,
things of that nature.
That's where the Association
of Asset Management Professional
sees its biggest role to guide
maintenance reliability leaders
to their role
in asset management.
Where some associations are
jumping forward saying,
hey,maintenance is
asset management,
we take a more holistic view
at the Association
Asset Management Professionals.
And we realize
we are not the end all and do all
when it comes
to asset management.
A C-level executive would find
very little of interest
in his day to day
from what we focus on.
We are really focused down
in life cycle activities.
And we feel like we're one
of the most resource rich organizations
in our body of knowledge
available down at that level.
So if you're a maintenance
reliability leader,
and you're looking
to find your way
to excellence
in asset management,
that's where AMP is focusing.
And we're glad to have
your attention in that regard.
And that's where CLR
can really contribute.
Now the Certified Reliability Leader
that we're really here to talk about
is based on, as I said,
on the framework, Uptime Elements.
And it's really based
on this specific body of knowledge.
It's 29 Passports that,
as I said earlier, explain
the what and the why
of each one of these Elements.
And the reason that is,
if you remember earlier
in this presentation,
I said that reliability
is not a maintenance initiative.
Reliability is
a business initiative.
And we need to get stakeholders
in operations, and procurement,
and senior management,
and IT, and safety, and HR
to have an understanding
of what we mean
when we say reliability.
So this is based on a series
of 20 page Passports,
entry level, primer level,
101 level information
about each one of these elements.
So there's enough information
that they can have a clear idea
of what they're being
asked to support.
A little deeper body of knowledge
is available
in these five ancillary books,
"Clean, Green, and Reliable,"
"Don't Just Fix It, Improve It,"
"Level Five Leadership at Work,"
"People, A Reliability Success Story,"
and the new asset manager handbook
Plus, The Reliability Leadership
Travel Guide,"
give you a good rounding
of this entire system.
And that's what the CRL,
or Certified Reliability Leader exam
is based on
is this specific body of knowledge.
There's over 500 companies
with employees
who are certified
through the Association
of Asset Management Professionals
as Certified Reliability Leaders.
The Certified Reliability Leader
exam consists of 125 questions.
It is an open book.
However, it's limited
to the AMP body of knowledge
that I just showed
on that earlier slide.
You bring your own device,
your own computer, your own tablet.
Or you can even try it
on a smartphone.
It is an electronic test
with bookmarking capability.
There are three choices
per question.
It's a multiple choice exam.
It's two hours
to complete the CRL exam.
There's a three-year
certification period.
And re-certification is through
professional development hours
or you can re-sit for the exam
three years later.
Most people choose
to be re-certified
through the professional
development hours.
There is a $299 US fee
for the exam.
And you can get more information
at maintenance.org/CRL.
Our friends at Bristol-Myers Squibb
have over 100 people.
They're well on their way
to 200 Certified Reliability Leaders
in their ranks.
And we're hoping to see them
get all the way up to 500
to install a global culture
of reliability.
Another aspect of reliability
in asset management as a strategy
is the triple bottom line.
We asked Certified
Reliability Leaders to pledge
that using more energy and material
than a process demand
is a failure.
In essence,
all of the easy materials
and all the easy energy in the world
is pretty much gone.
And we're having
to work very hard.
So 63% of the people we surveyed
in that asset management survey
said they're adopting
asset management
to achieve
the environmental goals,
the environmental promises,
that their organizations make.
54% said they're using
asset management
to achieve
social responsibility goals
that their organizations make.
And, of course,
90% said they're going
to achieve economic goals.
We call it
the triple bottom line.
And we think that asset
management reliability
has a huge impact on this.
And we're glad
you've got an interest in this.
And we're hoping
that you join us
in taking the pledge
of using more energy and material
than a process
demands is a failure.
Also, the CRL framework
is the framework
we use to judge
the Uptime award.
So we're hoping
that as you learn more about it,
you can lead your organization
to victory and recognition.
With reliability
typically not happen,
so it's very difficult
to get a lot of accolades
inside your company sometimes
with things not happening.
But that is the reward
when it comes to reliability.
So we like
to recognize them each year
at the International
Maintenance Conference.
AMP has 53,000 plus
members worldwide.
You can log on
at maintenance.org.
Membership is free.
It's a very deep
Community of Practice
and body of knowledge
that's available there.
And we encourage you to do so.
If LinkedIn is more your thing,
you can look up the AMP group.
There is over 45,000 people
that also participate
in the discussions at LinkedIn,
making it one of the largest groups
on asset management
and reliability at LinkedIn.
And we invite you also
to join free in that regard.
We're working on expanding
an alliance of organizations
that are global and have an interest
in supporting asset management.
So if you belong
to an organization
and you want to find out
more about AMP's alliances,
please get in touch with us.
And we'd love to have
a conversation with you about that.
As I said, this framework,
sort of at its lowest level,
it's a clever set of options,
these 29 options.
And if you recall,
I said it's better
to have these 29 options
than to not have them.
I said, though, that we like
to work at a level above that.
And we use it as an engagement
and an empowerment tool,
to engage and empower
stakeholders across the organization
in what is
this reliability journey we're on.
So we need to recruit,
engage, and empower
people in operations,
people in procurement,
people in human resources,
people in engineering,
people in senior management.
And using a framework like this
allows us to do so.
And what we really
like to work at
is the level
that we call transformation
in leading the change
so that reliability becomes the way
that you do business
in your organization.
So this is not a maintenance
management certificate.
There are many associations
that have pragmatic certifications
around the practice
of managing maintenance.
There are several
in the United States.
There's one in Canada.
There are several in Europe
that do that type of certification.
This certification is about transforming
the journey to reliability
transforming how you do business.
That's very specific
with the Certified Reliability Leader.
And we think it makes it
very unique in the world itself.
Remember, reliability is not
one person's responsibility.
Although we can all take
personal accountability
for reliability
in our organization,
reliability is everybody's
responsibility.
We hope that you'll consider
trying to attain
the Certified
Reliability Leader certification.
You can reach me at some
of the links that are on this page.
I'm, as I said, very passionate
about maintenance reliability
and asset management.
I like to engage with people.
I learn from people
all over the world.
And I look forward
to congratulating you
upon being adding
the CRL designation after your name.
My name is Terence O'Hanlon.
I appreciate your time
and your attention.
And again, I look
forward to meeting you
at an upcoming conference
or another event
somewhere around the world.
Thank you very much
for your attention.