Eric Rasmusson is President / CEO of Generation Systems, Inc. He has over 30 years of high-tech and industrial software experience and is the principle architect of LUBE-IT Lubrication Reliability software solution. Eric launched Generation Systems in 1984 and now is guiding the company toward its 25th anniversary. His passions are increasing global awareness of the profitability of lubrication reliability, and enhancement of the award-winning LUBE-IT product. Eric also holds concern over the increasing complexity and bloat of industrial software. This, coupled with his sincere regard for end-users, drives him to innovate comprehensive, yet highly intuitive solutions.