RELIABILITY PARTNER RELIABILITYWEB.COM TRADEMARK GUIDELINES

The name Reliabilityweb.com^® is synonymous with high-quality information, services, publications, web sites, conferences, training, material and of course its cornerstone work: Uptime^® Elements, A Reliability Framework^TM.

The trademarks of Reliabilityweb.com are extremely valuable because they represent the standards of excellence and consistent quality associated with Reliabilityweb.com. This page contains detailed information about how to refer to Uptime® Elements and Certified Reliability Leader® trademarks in different scenarios.

This guide is designed exclusively for active and approved Reliability Partners in good standing (“you”).

Acknowledgment of and agreement to follow these guidelines are a requirement of being an active Reliability Partner in good standing.

USING RELIABILITYWEB.COM TRADEMARKS IN TEXT

1. Properly identify Uptime® Elements and Certified Reliability Leader^®
   When referring to Uptime® Elements and Certified Reliability Leader^®, apply the appropriate trademark symbols.
2. Set the trademarks of Reliabilityweb.com apart from other words or nouns they modify
   The common way to set trademarks apart from other words or nouns are to capitalize the product name and use the appropriate trademark symbol and appropriate descriptor. You may also use underlining, italic type, or bold type for the name.
   
   Correct: Our company supports the concept of UPTIME^® ELEMENTS in our work
   Incorrect: Our company uses Uptime^® Elements as the basis for our work
3. Use of Trademark notices
   Include an attribution of Reliabilityweb.com ownership of the trademark(s) in the credit notice section of your documentation, slide presentation or advertisement—follow this format:
   
   Uptime^®Elements and Certified Reliability Leader^® are either registered trademarks or trademarks of Reliabilityweb.com in the United States and/or other countries.
   
   NOTE: This attribution should be located on the same page or slide that includes the trademark reference
   
   
4. Using appropriate vs. inappropriate descriptors
   Reliabilityweb.com trademarks identify specific products and services. Do not refer to training, assessments, examinations, evaluations, applications, services, or hardware devices that map to or work with Reliabilityweb.com brands and products incorrectly. For example, do not refer to training or services that maps to Uptime® Elements framework as “Uptime® Elements Training,” “Uptime^® Elements services,” or “Uptime^® Elements assessments.” If necessary, these types of products/services can be referred to by their relationship to the Uptime^® Elements system by inserting the words “mapped” between the name Uptime® Elements and the type of product/ service designed to work with Uptime® Elements.
   
   Correct: Beta Corporations’ Maintenance Excellence Training is an UPTIME^® ELEMENTS - mapped training workshop.
   Incorrect: Beta Corporations’ Maintenance Excellence Training is an Uptime^® Elements training workshop.
5. Using Reliabilityweb.com Trademarks in the possessive or plural formReliabilityweb.com trademarks should never be used in the possessive and/or plural form. They should be introduced as a proper adjective followed by an appropriate descriptor.
   
   Correct: This presentation includes UPTIME^® ELEMENTS - mapped graphics used by permission
   Incorrect: Beta Corporation included some Uptime^® Elements, graphics in its presentation.
6. Naming guidelines for related products, services and training
   Any product, service, training or application you develop related to Uptime^® Elements or Certified Reliability Leader^®—name, logo, description, screenshots—must be unique and free of Reliabilityweb.com trademarks unless (1) you’ve secured prior written permission from Reliabilityweb.com through a license or equivalent (though such licenses are not generally available in this context); or (2) you’re using a Reliabilityweb.com trademark (not including logos) to describe the features or functionality of your product, service, training or application without suggesting that the product, service, training or application is actually created or offered by Reliabilityweb.com. The name of your product, service, training or application, however, cannot begin with the Reliabilityweb.com brand at issue. In addition, Reliabilityweb.com logos and graphics cannot be used as a source identifier for your product, service, training or application.
   
   For example, you cannot name your Training “Uptime^® Elements Training” or “Uptime^® Elements Assessment;” however, if you are an Reliability Partner in good standing, it would be acceptable to name your training “RCM Training mapped to UPTIME^® ELEMENTS” or “Planning and Scheduling optimized for UPTIME^® ELEMENTS” as long as you do not use the Reliabilityweb.com or Uptime® Elements logos or graphics or otherwise suggest that the training is created by Reliabilityweb. com. Additionally, language like “mapped to”, “works with,” “designed for,” and “optimized for”are all acceptable terms to explain that your product is designed to work in conjunction with a Reliabilityweb.com product or service like Uptime^® Elements or Certified Reliability Leader^®.
7. Social Media Guidelines
   The social media guidelines associated with use of Reliabilityweb.com trademarks are quite similar to the guidelines included above. Specifically, your social media account names and any and all pages should not include any Reliabilityweb.com trademarks. Any associated account or page images should not include any Reliabilityweb.com logos. The only exceptions to these requirements are if (1) you’ve secured prior written permission from Reliabilityweb.com through a license or equivalent (though such licenses are not generally available in this context); or (2) you’re using a Reliabilityweb.com trademark (not including logos) to describe the purpose of your account or page without suggesting affiliation with Reliabilityweb.com. Finally, any social media account should not use the name or likeness of any prominent individuals within Reliabilityweb.com.
   
   Do not use the Reliabilityweb.com logos and graphics or otherwise suggest the social media activity has any affiliation with Reliabilityweb.com.
8. Additional Guidelines for Advertising Collateral, Marketing, and Product Packaging
   You may use the names of Reliabilityweb.com products and services on packaging, on websites, and in advertising materials to indicate your product’s mapping to a specific Reliabilityweb.com product or service, provided the reference complies with the guidelines herein and the specifications below.
9. Company, Product, Service, and Domain Names
   Do not use or register any Reliabilityweb.com trademark, including Reliabilityweb.com logos, symbols, icons, or any potentially confusing variation thereof, as part of your company name, trade name, product name, service name, or domain name. Do not place your company name, trademarks, service marks, or product names next to, or combine them with, a Reliabilityweb.com product name.
10. Authorized Reliability Partner Logo
    Any use of a Reliabilityweb.com logo to indicate mapped compatibility must be pursuant to a logo license under one of the Reliabilityweb Reliability Partner Logo Programs:
    • If you are an authorized Reliability Partner in good standing you may use Reliabilityweb.com trademarks in referential phrases such as “Mapped to UPTIME^® ELEMENTS”.
    • Do not use any Reliabilityweb.com trademarks as your product name, service name, or company name.
    • Do not use product, service, or company names that could be confused with any Reliabilityweb.com trademark.
    • Do not mimic or copy Reliabilityweb.com product packaging, advertising, or trade dress.
    • You should maintain a visual distinction between your company and product name and any Reliabilityweb.com trademark.
    • Do not create or use any logos that include a Reliabilityweb.com trademark unless your use is pursuant to a written license from Reliabilityweb.com (for example, do not create your own Uptime® Elements Mapped Services logo).
11. Endorsement or Sponsorship
    Except as expressly permitted herein, do not use any Reliabilityweb.com trademark in any manner that expresses or implies Reliabilityweb.com affiliation, sponsorship, endorsement, certification, or approval, and do not use any Reliabilityweb.com trademark in such a manner that it appears Reliabilityweb.com is legally associated with your company. You must display your company name more prominently than any Reliabilityweb.com trademark on all materials.
12. Link Logos
    You may place a text link to a Reliabilityweb.com Web page on your site provided that the text link is not a prominent feature on the site and is not used in a way that could confuse or mislead consumers. You may refer to the Reliabilityweb.com company name or Reliabilityweb.com product and service names in a plain text font and format, provided this use follows the general Reliabilityweb.com trademark guidelines and you include appropriate wording such as, “This way to Reliabilityweb.com.”
13. Logos
    Except as permitted in the Reliability Partner Logos and Graphics Guidelines, do not use the Reliabilityweb.com Corporate logo, Uptime® logo, and/or any other Reliabilityweb.com logos, symbols, or icons on or in connection with products, packaging, manuals, promotional, advertising materials or websites for any purpose except pursuant to an express written trademark license from Reliabilityweb.com.
14. Merchandise Items
    Do not manufacture, sell, or give away merchandise items, such as T-shirts or mugs that bear any Reliabilityweb.com trademark, including logos, except pursuant to an express written trademark license from Reliabilityweb.com.
15. Brochures, Training Flyers, Advertisements, Webinar Titles, and Conference Presentation Titles
    You may refer to Reliabilityweb.com products, services, and technology names on brochures, training flyers, advertisements, webinar titles and conference presentation titles, provided you comply with the guidelines herein and the following specifications:
    The brochures, training flyers, advertisements, webinar titles, and conference presentation titles should relate to the specific Reliabilityweb.com product, service, or technology referenced.
    • Your name and logo should appear more prominently than the Reliabilityweb.com word mark on all printed materials related to the brochures, training flyers and advertisements, webinar titles and, conference presentation titles.
    • A disclaimer of sponsorship, affiliation, or endorsement by Reliabilityweb.com, similar to the example below, should be included on each publication and in all related printed and digital materials: “(Title) is an independent (training/presenter) and is an authorized Uptime® Elements Reliability Partner approved by Reliabilityweb.com.”
    • You should include a trademark attribution according to the notice format provided in the Use of Trademark Notices section of this page.
    • Do not use a Reliabilityweb.com trademark as the leading word or most prominent element in your brochures, training flyers and advertisements, webinar titles or, conference presentation titles. You may use Reliabilityweb.com trademarks in a referential manner such as “XYZ Training for UPTIME^® ELEMENTS.” Use outside of this referential manner (such as “Uptime® Elements Training”) requires written license from Reliabilityweb.com.
    • Do not use the Reliabilityweb.com Corporate logo, Uptime® Elements graphic, or any other Reliabilityweb.com logo on or in the brochures, training flyers and advertisements, webinar titles, conference presentation titles, or on any materials related to the brochures, training flyers and advertisements or, webinar titles, conference presentation titles. Special circumstances may merit a written license from Reliabilityweb.com.
    • Do not use a Reliabilityweb.com trademark in any manner that suggests Reliabilityweb.com affiliation with, sponsorship of, or certification of the brochures, training flyers and advertisements, webinar titles or, conference presentation titles.
16. Slogans and Taglines
    Do not use or imitate any Reliabilityweb.com tagline, including but not limited to “A Culture of Reliability^®” or “A Reliability Framework^TM”.
17. Trade Dress and Advertising Elements
    Do not imitate Uptime^® Elements or Reliabilityweb.com logos, logo types, trade dress, or other elements of Reliabilityweb.com product packaging and websites in any of your materials, including but not limited to advertising, product packaging, websites, and promotional materials.
18. Websites
    If you are an Reliability Partner in good standing, you may use Reliabilityweb.com product, service, and technology names on your website to indicate that your website represents a mapped service or training with the referenced Reliabilityweb.com product or technology, provided the reference complies with the guidelines herein. Do not use any Reliabilityweb.com trademark in the title of your website or as a second-level domain name. You may not use any Reliabilityweb.com logo without a written license or written specifications from Reliabilityweb.com.
19. Copies
    Upon request you will provide Reliabilityweb.com with copies of any material that includes Reliabilityweb.com trademarks, logos and/or graphics.
20. Use of Uptime^® Elements and Certified Reliability Leader^®Material and Content
    Uptime^® Elements and Certified Reliability Leader^® content and training material are valuable assets belonging to Reliabilityweb.com and are covered by US Copyright law. Uptime® Elements graphics (look and feel) are considered trade dress.
    
    Unless otherwise specified by written license (generally not available in this context), use of Uptime^® Elements and Certified Reliability Leader^® content and training material is strictly prohibited.
21. General Terms
    You may not use any Reliabilityweb.com trademark in any advertising or material in violation of any applicable law, ordinance or regulation of any country. You may not use any Reliabilityweb.com trademark on or in connection with any defamatory, scandalous, pornographic or other objectionable materials of any sort. If you become aware of any infringement, actual or suspected, or any other unauthorized use of any Reliabilityweb.com trademark, you will promptly give notice to Reliabilityweb.com in writing, specifying the particulars of the unauthorized use. You agree not to attack the title or any rights of Reliabilityweb.com in and to Reliabilityweb.com’s trademarks or attack the validity of the Reliabilityweb.com’s trademarks.
    
    Limited uses of trademarks are covered in this “Reliabilityweb.com Trademark Guidelines for the Reliability Partner” and specific graphics and logo use are covered in “Reliability Partner Logos and Graphics Guidelines”.
    
    Reliabilityweb.com reserves the right in its sole discretion to terminate or modify these guidelines, and may request that third parties modify or delete any use of the trademarks, logos and graphics that, in Reliabilityweb.com’s sole judgment, do not comply with these guidelines or might otherwise impair Reliabilityweb.com’s rights in its trademarks, logos and graphics. Reliabilityweb.com further reserves the right to object to unfair use or misuse of its trademarks or other violations of applicable law, and you agree to take such steps as may be necessary to resolve Reliabilityweb.com objections.
    
    If you have any questions about the use of Reliabilityweb.com Trademarks please contact Reliabilityweb.com and supply a copy of your intended use so that we may help structure said use to comply with the guidelines for proper use.