IMC-2018 Learning Zone 42:20

by David Albrice, GHD

Two of the greatest threats to any organization are‚ ignorance‚ and apathy. While ignorance is a lack of awareness, apathy is a lack of care. This presentation provides an overview of the 5E strategy for tackling these threats by stimulating a new way of thinking.


Why -- To attract someone's interest or attention. We need to engage those who are apathetic so that they sit up and take notice. How -- by presenting something new, something vivid, something striking.


Why -- To provide someone with amusement or enjoyment; to charm. In order to hold someone's attention, they may need to be entertained. We want them focused and on the path to becoming invested. How -- By sharing stories; by going on adventures.


Why -- To give information; to teach someone how to do something. To provide instruction. How -- We do this by organizing information in a meaningful way so that it can be easily shared and assimilated.


Why -- To give someone greater knowledge and understanding about a subject or situation. To reveal and grasp the underlying patterns in things. This is the penultimate step and if we are able to get to this point then we are making great progress. How -- We need to give away some of our knowledge. We need to share with others.


Why -- To give someone the authority or power to do something themselves. To make someone stronger and more confident, especially in controlling their life and claiming their rights. This presentation is delivered in the form of a visual storyboard with tools and techniques for stimulating the people in your organization who are perhaps ignorant or apathetic.

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