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PCB Showcases New Automotive Sensing Solutions at this year’s North American Automotive Testin

PCB Automotive Sensors, a division of PCB Piezotronics, Inc., featured new automotive sensing solutions and showcased technical expertise at this year’s North American Automotive Testing Expo held last week in Novi, Mich.

Products featured included the company’s full line of automotive application microphones, a new miniature precision pressure sensor for measurements in thermodynamic environments, and the company’s platinum program, which includes over 10,000 sensors in stock and ready to ship, with a lifetime warranty.

In addition, the company’s expert in microphones and acoustic measurements, Dr. Chad Walber, addressed a standing-room-only crowd of attendees during the technology roundtable sessions to share technical information on microphone anatomy and application, including direction on how to select the right microphone for a particular application.

Bill Berghoff, director of Sales and Marketing for the company’s Automotive Sensors Division, said the Testing Expo continues to be the best place to showcase the latest automotive sensing technologies, and provides a perfect opportunity for the company to connect with automotive testing community.

“We were very pleased with the stir that our products created, which tells us that this show is a great place for us to connect with those who use our sensors and instrumentation.” Berghoff said.

“Our new low microphone prices generated a great deal of interest, and our platinum stock product line was a big hit with attendees—particularly those who are looking to get the best value out of their year-end money.”

Today, PCB sells a wide variety of automotive products directly to customers from nine direct offices around the globe and through an extensive regional distributor network. To learn more about PCB Automotive Sensors, please visit, or call us at 800-828-8840.

About PCB  Automotive Sensors Division

PCB Automotive Sensors is a dedicated sales and technical support facility, located in Farmington Hills, Michigan, devoted to the testing and instrumentation needs of the global transportation market. This team is focused on the development and application of sensors and related instrumentation for specific vehicle development test programs, including modal analysis; driveability; ride & handling; component & system performance; durability; road load data acquisition; vehicle and powertrain NVH; legislative testing; quality control; powertrain development; and motorsport. PCB® proudly stands behind all products with services customers value most, including 24-hour technical support, a global distribution network, and the industry’s only commitment to Total Customer Satisfaction. For more information please visit

About PCB Piezotronics

PCB Piezotronics is a global supplier of microphones, vibration, pressure, force, torque, load, and strain sensors, as well as the pioneer of ICP® technology. This instrumentation is used for test, measurement, monitoring, and control requirements in automotive, aerospace, industrial, R&D, military, educational, commercial, OEM applications, and more. Our Platinum Products program ensures fast delivery of over 10,000 sensors that are covered by an Unconditional Guarantee. With a customer support team of more than 50 Field Sales and Customer Service Representatives and Application Engineers. PCB® proudly stands behind their products with the services you value most, including a 24-hour SensorLineSM, a global distribution network, and the industry’s only commitment to Total Customer Satisfaction. Visit us at

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