No matter what type of reliability initiative you are planning, there's one thing that remains true for every single initiative: Communication. Communication is one of the most important tasks in change initiatives.

When starting an initiative, leadership must determine and be consistent with the message. Once the leadership team truly understands and can articulate the vision and mission in his or her own words, then this will drive that consistency that will be required for sustainable change.

Secondly we know that there are going to be issues along the way. The leadership team needs to identify these bumps in the road through a risk review. Once you know what the high risk issues are, then you can determine how you as a team will deal with them before they arise. Many of the mitigating steps will be influential in creating your communication plan.

A thorough communication plan should contain the messages or ideas that need to be presented, the media or medias that will be used to present it, and who and when it should occur (See example below). In order for your plan to be effective, you will need to use different media and repetition to insure that the message is truly heard. As an example, you may plan to share the change vision four ways within your communication plan and repeat as required.

They could include:

  • Verbal one-way communication by the Director or Plant Manager in his or her monthly meetings
  • Verbal two-way communication by having each of the leaders spend one-on-one time on the floor talking and soliciting feedback from each of the individuals in his department about the change.
  • Written communication via a column in the monthly plant newsletter with frequently asked questions that were discovered in the one-on-one sessions.
  • Written communication in the form of a personal letter delivered to the home of each employee from the director describing how this change affects them and their family.


The key point is that you must not just communicate, you need to strategically communicate. Develop a strategic direction through the vision and mission. Identify the risk to the initiative and address those risks in a communication plan. If you take these types of proactive steps, any new initiative will have greater chances for success as each issue is successfully communicated and addressed in advance.

Shon Isenhour, CMRP
ABB Global Consulting

Upcoming Events

August 9 - August 11 2022

MaximoWorld 2022

View all Events
80% of newsletter subscribers report finding something used to improve their jobs on a regular basis.
Subscribers get exclusive content. Just released...MRO Best Practices Special Report - a $399 value!
Conducting Asset Criticality Assessment for Better Maintenance Strategy and Techniques

Conducting an asset criticality assessment (ACA) is the first step in maintaining the assets properly. This article addresses the best maintenance strategy for assets by using ACA techniques.

Harmonizing PMs

Maintenance reliability is, of course, an essential part of any successful business that wants to remain successful. It includes the three PMs: predictive, preventive and proactive maintenance.

How an Edge IoT Platform Increases Efficiency, Availability and Productivity

Within four years, more than 30 per cent of businesses and organizations will include edge computing in their cloud deployments to address bandwidth bottlenecks, reduce latency, and process data for decision support in real-time.

MaximoWorld 2022

The world's largest conference for IBM Maximo users, IBM Executives, IBM Maximo Partners and Services with Uptime Elements Reliability Framework and Asset Management System is being held Aug 8-11, 2022

6 Signs Your Maintenance Team Needs to Improve Its Safety Culture

When it comes to people and safety in industrial plants, maintenance teams are the ones who are most often in the line of fire and at risk for injury or death.

Making Asset Management Decisions: Caught Between the Push and the Pull

Most senior executives spend years climbing through the operational ranks. In the operational ranks, many transactional decisions are required each day.

Assume the Decision Maker Is Not Stupid to Make Your Communication More Powerful

Many make allowances for decision makers, saying some are “faking it until they make it.” However, this is the wrong default position to take when communicating with decision makers.

Ultrasound for Condition Monitoring and Acoustic Lubrication for Condition-Based Maintenance

With all the hype about acoustic lubrication instruments, you would think these instruments, once turned on, would do the job for you. Far from it!

Maintenance Costs as a Percent of Asset Replacement Value: A Useful Measure?

Someone recently asked for a benchmark for maintenance costs (MC) as a percent of asset replacement value (ARV) for chemical plants, or MC/ARV%.