Starting Your Campaign: Selling Maintenance as a Profit Center by Joe Anderson, The J.M. Smucker CompanyProactive maintenance can be a tough sell. Why invest in expensive updates or costly down time to work on machines that are functioning well enough? While most maintenance managers understand the value of proactive maintenance, making it happen may require an effective sales pitch to upper management. This presentation will help propel the careers of those in maintenance by explaining how to present your maintenance department as a profit generator,not a necessary evil. Attendees will learn how to start this type of campaign as well as the business side of maintenance management, including why competitive advantage is important,the three value types, and the different methods of tracking cost savings and avoidances.