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Shell Acquires Allied Reliability, Further Expanding Its North American Lubricants Business

Allied Reliability is a provider of industrial products and services, asset performance management and reliability consultancy services to business-to-business customers in North America. The company works across a wide range of industries and delivers enhancements in the efficiency and reliability of assets.

“In addition to expanding the suite of lubricants products we can offer customers, acquiring a proven, credible player in the industrial services space allows us to offer a 'products-plus-services' model that can help customers drive improvements in performance and safety for their equipment,” said Executive Vice President of Global Lubricants, Machteld de Haan. “This fits in perfectly with our global lubricants strategy to grow our premium product offering and presence in the industrial sector, as well as offering complementary services to deliver a strong value proposition for our customers.”

This deal was structured to simultaneously sign and close.

Notes to editors

  • Allied Reliability was a portfolio company of Capstreet, a Houston-based private equity firm.
  • Allied Reliability will be an indirect, wholly owned subsidiary of Shell and fully consolidated within our Lubricants marketing business from today.
  • The term “Shell Lubricants” collectively refers to Shell Group companies engaged in the lubricants business. Shell sells a wide variety of lubricants to meet customer needs across a range of applications in over 100 countries. Shell was named the leading global supplier of finished lubricants for a 16th consecutive year, according to the 20th edition of Kline & Company’s report Global Lubricants: Market Analysis and Assessment 2021. Please visit for more information.
  • The companies manufacture and blend products for use in consumer, heavy industrial and commercial transport applications. The Shell Lubricants portfolio of top-quality brands includes Shell Rotella®, Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell RIMULA®, Shell SPIRAX® and Jiffy Lube®. Shell is the leading supplier of Passenger Car Motor Oils in the United States, with 24% of the total volume. (Kline: Opportunities in Lubricants: North America – June 2022).
  • Global lubricants market is expected to grow well into 2030s and beyond. The gross margin pool of industrial lubricants is expected to grow up to 50% by 2035.1

1 McKinsey Global Lubricants Demand Model 2022.

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