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Gert-Jan Tretmans is Appointed as BrandMaker’s New VP Sales for Europe

Tretmans worked for Unica Corporation, a ground-breaking US provider of MRM systems, from 2004; after Unica’s acquisition by IBM in 2011, the company was incorporated within the IBM Enterprise Marketing Management division. At Unica, Tretmans was responsible for developing the company’s business in Europe. “We are delighted to announce the addition of Gert-Jan Tretmans, a further expert well-known in the industry, to our management team”, says Mirko Holzer, CEO of BrandMaker. “His international perspective and specialist expertise will provide valuable impetus for the ongoing implementation of our growth strategy.”

“BrandMaker has always been committed to making the life of marketers easier by providing best-in-class technologies for most relevant use cases like brand management, marketing planning and budgeting, asset management and automation of marketing workflows”, says Tretmans. “I am really looking forward to join BrandMaker and scale European sales in these exciting and challenging times for marketers.”

Europe’s leading provider of MRM systems, BrandMaker, is regarded as one of the fastest-growing providers in the industry. BrandMaker’s Marketing Efficiency Cloud is the underlying technology for marketing automation, helping to ensure that marketing departments of larger companies are able to serve today’s extensive range of conventional and digital communication channels with consistency and efficiency.

About BrandMaker

BrandMaker is the leading provider of Marketing Resource Management (MRM) systems in Europe. Established in 1999, the company develops and markets sophisticated software solutions for the marketing communication of medium-sized and larger organizations. Leading analysts position BrandMaker as a “Leader” in the MRM sector and count the company among the world’s fastest-growing providers. BrandMaker’s Marketing Efficiency Cloud is an extensive solution suite and can be operated either in a private cloud or as an internally-hosted client-server installation. Among other things, it includes modules for brand management, marketing planning, and campaign control; digital asset management, the automation of advertising material production and advertising logistics; as well as for advertising performance evaluation and local area marketing.

Well-known companies that use BrandMaker solutions in their communications and marketing departments include, among others: ABN Amro, Audi, Bayer, BayWa, Commerzbank, DB Schenker, DekaBank, Ernst & Young, EnBW, GLS, SaraLee, UBS, and ZF. BrandMaker is headquartered in Karlsruhe, Germany and employs ~185 people. This is extended by a global partner network supporting branch offices in various European countries, and BrandMaker Inc., which is headquartered in Atlanta, Georgia.

 

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Quick Time to Value: How to Accelerate ROI in EAM Implementation

Enterprise asset management (EAM) implementation is sometimes misperceived as a complex, resource-intensive endeavor. But that perception is rooted in legacy approaches and outdated systems.

Optimize Operations in 7 Steps: The Strategic Art of Maintenance Planning and Scheduling

Effective maintenance planning and scheduling are essential to prevent unplanned asset failures from dictating your schedules and driving your budgets. In a reactive, unplanned environment, maintenance efforts falter—funds meant for proactive upkeep are instead wasted on waiting for parts, delayed equipment transfers, and emergency fixes that disrupt planned work

Case Study: How Waites Cemented $1 Million in Savings by Eliminating Unplanned Downtime for Buzzi Unicem USA

Minimizing downtime in the cement manufacturing industry is crucial, as each minute of operational delay can lead to significant financial repercussions.

Laying the Groundwork: The Role of Naming Conventions in Spare Parts Management Success

This article outlines best practices for overcoming these hurdles and highlights the foundational elements of a successful spare parts management approach.

Industry 5.0 Is Empowering Today’s Factory Workers and It’s a Long Overdue Revolution

The impacts of Industry 4.0 and its younger sibling, Industry 5.0, fall right down to today’s factory workers. While embedded automation and optimization within the Internet of Things (IoT) and Industry 4.0 have the power to drive new efficiencies, they have also led to the introduction of more complex job roles and tasks, but for fewer frontline workers.

From Data to Action: The Complex Path of Advanced Analytics and Reliability in Industry

In today's industrial landscape, the buzz around advanced analytics is hard to ignore. Companies are increasingly looking to harness the power of data to drive efficiency, reduce downtime, and gain a competitive edge. However, the journey from collecting data to taking actionable steps based on that data is far from straightforward.

Engaging and Retaining the Asset Management Workforce

Employee engagement and retention are critical for the success of asset management organizations. High turnover rates and labor shortages pose significant challenges, impacting operational efficiency, safety and overall workforce morale.

Do or Do Not

Data analysis is critical to understanding problems and decision-making. Analysis that is not followed up by an action is likely a wasted opportunity, but not always.

Achieving Trouble Free Bearing Life Through Defect Elimination

When a machine is designed, one of the major considerations the engineer must make is the selection of proper rolling element bearings. Some of the factors to consider in selecting bearings are shaft speeds, loads (both axial and radial), the environment they will run in, how to relube them, the duty cycle, etc.

Who Does This Belong To?

In today’s fast-paced connected world, you and your organization create an abundance of data. In the past, large corporations with multiple locations relied on in person site visits or information provided by the on-site team for updates to productivity in facilities. But what if there was a way to do this remotely?

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August 4 - 7, 2025
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