Tretmans worked for Unica Corporation, a ground-breaking US provider of MRM systems, from 2004; after Unica’s acquisition by IBM in 2011, the company was incorporated within the IBM Enterprise Marketing Management division. At Unica, Tretmans was responsible for developing the company’s business in Europe. “We are delighted to announce the addition of Gert-Jan Tretmans, a further expert well-known in the industry, to our management team”, says Mirko Holzer, CEO of BrandMaker. “His international perspective and specialist expertise will provide valuable impetus for the ongoing implementation of our growth strategy.”

“BrandMaker has always been committed to making the life of marketers easier by providing best-in-class technologies for most relevant use cases like brand management, marketing planning and budgeting, asset management and automation of marketing workflows”, says Tretmans. “I am really looking forward to join BrandMaker and scale European sales in these exciting and challenging times for marketers.”

Europe’s leading provider of MRM systems, BrandMaker, is regarded as one of the fastest-growing providers in the industry. BrandMaker’s Marketing Efficiency Cloud is the underlying technology for marketing automation, helping to ensure that marketing departments of larger companies are able to serve today’s extensive range of conventional and digital communication channels with consistency and efficiency.

About BrandMaker

BrandMaker is the leading provider of Marketing Resource Management (MRM) systems in Europe. Established in 1999, the company develops and markets sophisticated software solutions for the marketing communication of medium-sized and larger organizations. Leading analysts position BrandMaker as a “Leader” in the MRM sector and count the company among the world’s fastest-growing providers. BrandMaker’s Marketing Efficiency Cloud is an extensive solution suite and can be operated either in a private cloud or as an internally-hosted client-server installation. Among other things, it includes modules for brand management, marketing planning, and campaign control; digital asset management, the automation of advertising material production and advertising logistics; as well as for advertising performance evaluation and local area marketing.

Well-known companies that use BrandMaker solutions in their communications and marketing departments include, among others: ABN Amro, Audi, Bayer, BayWa, Commerzbank, DB Schenker, DekaBank, Ernst & Young, EnBW, GLS, SaraLee, UBS, and ZF. BrandMaker is headquartered in Karlsruhe, Germany and employs ~185 people. This is extended by a global partner network supporting branch offices in various European countries, and BrandMaker Inc., which is headquartered in Atlanta, Georgia.

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